Efficient & Effective Property Marketing

The Details Make The Difference.

Amber van den Broek takes the time to sit down and go over all the details of selling and maximizing your return on investment with you.  She will leave nothing to chance, taking care of all the finer points for you.  With a strategic market analysis you will decide together what your home is worth based on many factors, how it will be marketed, and how to showcase your property for highest return to you, the seller.  Where to invest your money in renovations, who to call to help with renovations you can't take on yourself, what colour to paint the bathroom?? Amber will be able to help with all your questions.

Amber has many great ideas, and new, creative ways of marketing your home to expand your market reach.  She's an experienced, vibrant agent who will bring a fresh perspective and solid advice in order to get your home sold, fast.

In today's changing market you want someone who will give you details, statistics, and honest advice for selling your home.  With experience knowing what buyers are looking for, Amber will advise you where the best places are to spend money to get your home market ready.  

You never get a second chance to make a first impression, so you HAVE to make it count and make it right the first time.  

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THE TO-DO LIST - YOUR ONE CHANCE AT A FIRST IMPRESSION

Letting Go Of Clutter

When prospective buyers walk through your home, they tend to imagine it as if it were their own. You can help them envision their dream space by presenting a clean, clutter-free environment.  If you have a smartphone there are a number of apps that will help in organizing and motivating you to get things done!  Org Junkie is one that Amber uses all the time.

New Perspective

Bring a friend, a neighbour, or home stager to help point out overlooked problem areas of clutter. When you live in a space, you get used to a space. You don’t see what others see. Trust their advice and make a to-do list.  Don't ever be offended .. we're here to help!

Remove Personal Items

Put away family photos, souvenirs, knick-knacks and personal items. These items are special to you, but the prospective buyer wants to envision their own personal items in your space. So, help them out and remove any reminders that it's someone else's home.

Clean, Clear Surfaces

Clear off counters, especially in kitchens and bathrooms, storing away small appliances and miscellaneous personal items. Scrub down the surfaces and perhaps even put out a bouquet of flowers.

Create Ease of Movement

Remove and store extra furniture to create open areas that promote easy foot traffic through your home.  A home stager suggests 2- 3 feet of walkable space between most areas in the home.

Show Off Storage Space

Clear out closets, basements and garages as prospective buyers are always on the lookout for ample storage space. Now is a good time to box up unworn clothes, toys and personal items for storage or charity.  Amber has many suggestions of great places that need donations, just ask! 

Quick Fixes And TLC

Potential buyers will be looking for visual clues that your home is well cared for. How much work a house seems to require will impact the offering prices you receive, so it’s worthwhile to ensure that everything is in good working order.


Here's A Quick Checklist...

Bathrooms

Ensure all plumbing fixtures are clean and in good working order. Outfit leaky faucets with new washers and clean any visible stains on porcelain fixtures. Replace old, worn shower curtains and bath mats.

Doors and Windows

Spray WD40 on all hinges so everything operates smoothly. Have windows cleaned inside and out. Potential buyers will be estimating their energy costs, so fix drafts by re-caulking windows and replace exterior doors if necessary.

Walls and Floors

A fresh coat of paint instantly transforms a space, helping it to look neat, clean, and up-to-date. Always fix obvious wall imperfections like cracks and nail holes, before painting. Steam clean carpets and runners, and repair any chipped or loose floor tiles.

Atmosphere

Be mindful of the odours left behind by pets and smokers and consider using an environmentally friendly room fragrance to neutralize unpleasant scents. Replace light bulbs and add light fixtures in dark hallways, including basements, garages and closets.

Curb Appeal – Drive By Success!

First impressions can be everything. Many people simply drive by a listing and make a decision based on your home’s curb appeal. So, don’t forget the importance of creating a well-manicured entryway – to entice potential buyers. Maintaining a neat and attractive exterior to your home will show buyers that you take pride on your property.

Here Are A Few More Tips...

Landscaping

Consider planting a few bushes and colourful mature flowers to create an eye catching display. Ensure that your lawn is well manicured: mowed, watered and void of brown spots.

Front Door

Look critically at your front entrance: does the door or the porch railing cry out for a fresh coat of paint? Polish the door handle and invest in a new welcome mat.

Front Porch

If it’s spring or summer, plant colourful containers to flank your entrance. If it’s autumn, rake leaves. During winter, clear the snow and ice from your walkway. Whatever the season, look closely to determine if any repairs are needed. All loose cement or rotting wood should be replaced.

Shine On

Many serious buyers will want to drive by your home after the sun goes down. Remember to ensure that all outdoor light bulbs are turned on in order to show your home in its best light.


Amber van den Broek
Amber van den Broek
REALTOR®